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Guy Kawasaki's The Art of the Start is a must-read if you are an entrepreneur. This no-nonsense guide for start-ups covers all of the essentials without overloading you with information or filling its pages with repetitive statements. It is an easy to read, easy to follow text that is bursting with resources and ideas to help you take the necessary steps to get your business idea up and running. From pitching the ideas in your head to meeting with investors and raising capital to branding, this book hits on all of the major points with realistic and sound suggestions on taking action and getting results.
Kawasaki lays out this book by more or less the different components of starting a business. While it appears to be mapped out somewhat linearly, you could certainly focus on the chapter that you feel most applies to you without being lost due to having not read the earlier chapters. As stated above, there are resources for additional reading at the end of every chapter as well as reader-submitted FAQ's, which, for the most part, are fairly helpful.
Kawasaki lays out this book by more or less the different components of starting a business. While it appears to be mapped out somewhat linearly, you could certainly focus on the chapter that you feel most applies to you without being lost due to having not read the earlier chapters. As stated above, there are resources for additional reading at the end of every chapter as well as reader-submitted FAQ's, which, for the most part, are fairly helpful.
It is not a thick text by any means--217 pages not including the index--and to be honest I finished it in just over three hours. I'm not a fast reader by any sense of the phrase but the concepts are very easy to digest and flow smoothly.
I recommend this book for anyone interested in business or entrepreneurship, anyone thinking of starting a business, or anybody already in the process of starting and/or running a business. Even if your business is already established, this book will be very useful if you ever need to pitch to investors, raise capital, or make any other moves again in pursuit of expanding your current business.
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