Who Moved My Cheese?

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Change happens.  It is a part of life.  But if you are not prepared for it and adapt with it, the comfortable life you created for yourself in the old world can quickly become a life of stress and frustration.

In Spencer Johnson, M.D.'s number one best seller, Who Moved My Cheese?, we are told a tale of four characters--two mice (Sniff and Scurry) and two little people (Hem and Haw).  These four characters are meant to represent little parts of all of us, and how they react to change allows us a glimpse in the mirror at our own selves and how we might react to change.

The importance of this book must not be understated.  So many times in our lives we encounter change.  Change is neither good nor bad, it is simply change and how we react and respond to it determines the impact it may have on our lives.

If you are presently experiencing change--whether it be in your job, relationships, family life, finances, or any other sector--I HIGHLY recommend this book.  Additionally, if you are seeking a new perspective on change or want to be as best prepared for any future change you may experience, this book is a must-read.

While you will be able to finish it in under an hour, the impact this book may have will undoubtedly last much longer.

Be great, my friends.

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To Sell Is Human

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We are all sales people.

This is the premise behind Daniel Pink's To Sell Is Human.

Whether you are a formal salesperson or you simply interact with others in some manner, we all sell.  We all try to sell people on our ideas.  We all try to persuade others to help us when needed.  We all try to convince others we are correct.  We all sell, and that is part of what makes us who we are.

Pink's book begins by laying out and explaining this concept.  It's not necessarily new, but it is vitally important to understand if you actually want to achieve what you desire.

Most people's vision of a salesperson is the employees at the local car dealership or the telemarketers bothering you at your home.  In fact, many people have negative connotations associated with sales--I know I did for the longest time.  But Pink explains that selling is not about trying to pull the wool over somebody's eyes in order to scam them, but rather about trying to connect with somebody in such a manner that they are able to see the value in what you are offering.

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Pink dives into the psychology of selling, as well, and presents different tips on how to connect with others via different mediums and platforms, whether you are making your pitch in person, over the phone, or via social networking sites such as Facebook and Twitter.

This book is well worth everybody's time to read.  Even if your income is not dependent on your ability to formally sell, improving your ability to connect with others at such a level that they trust your judgement enough to follow your thoughts is a skill that can impact many areas of your life.

Create Greatness.

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Built to Last

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What makes a company a visionary company?

This is the fundamental question trying to be answered by Jim Collins and Jerry I. Porras and their team in their book Built to Last:  Successful Habits of Visionary Companies.

The Metabolic Typing Diet

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One man's food is another man's poison.

Imagine there were three different types of fuel that every car could run on, gasoline, diesel, and vegetable oil. However, rather than just running on a single fuel, a mixture of the three was needed for each car to run at full capacity. Every make and model had its own perfect ratio of gasoline to diesel to vegetable oil. If the ratio was off, the car would lose power and performance, suffer reduced fuel efficiency, and break down more rapidly. On the other hand, when the fuel ratio was perfect to the vehicles requirements, its performance would improve, fuel efficiency would be maximized, and maintenance work like inflating tires and changing oil would feel like a thing of the past. In other words, a station wagon would begin to look, feel, and perform more like a Mercedes-Benz. Wouldn't everyone want to find out their vehicle's perfect fuel ratio and make sure they stuck to that ratio as much as possible?

This month's book review is on William Wolcott's The Metabolic Typing Diet. If you have ever attempted to find, read, and understand diet advice, you have likely found it only leads to one thing, no not results, confusion. Not confusion because the material is too complicated to understand, but rather, confusion due to the fact that so many books, articles, and celebrity trainers either offer contradicting advice, or severely water down a single point or philosophy to the degree that their theory could, and in all likelihood, should, be expressed in a Tweet of less than 140 characters instead of an over-priced 'best seller' with a flashy cover and not one credible reference. However, the concern of this review is not with the abundance of misinformation. It is with the addressing one of the reasons why there are so many conflicting viewpoints regarding nutrition.

Going back to the hypothetical car situation with the different ratios of fuel, you can hopefully connect the metaphor of the vehicle as a human body and the gasoline, diesel, and vegetable oil as protein, fat, and carbohydrates. This means that, yes, every person has their own ideal ratio of protein, fat, and carbohydrates, also known as their metabolic type, and that yes, someone whose bodily systems are functioning like an old station wagon can improve them to that of a MercedesBenz with the right nutrient combinations, and vice-versa with the wrong nutrient combinations. This is due to the nutrients affects on what Wolcott calls 'fundamental homeostatic controls'. In other words, balances that keep the body functioning how it is supposed to function.

Applying this thought process to the mixed success rates on vastly different diets, it becomes clear that when people have success on a diet they are likely eating in accordance with their metabolic type. On the other hand, when people do not have success on a diet, or even take steps backwards, they probably are not getting in the correct fuel mixture their body needs. One person's food can literally be another's poison.

If you have ever been frustrated sorting through the piles of nutritional misinformation, have ever had trouble figuring out what to eat, how much to eat, and when to eat to achieve your goals, or have tried diets in the past but failed for any reason, then Self Made Nutrition is for you. Officially launching later this year, Self Made Nutrition will look to cut through the dietary myths and help people achieve real and sustainable results by figuring out their ideal nutritional requirements, maximizing function of the many systems of the body required for optimal health, and developing the habits to make it a life long change. Keep a lookout on SelfMadeFitness.com for more information and updates as the we get closer to the launch!

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Good To Great

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I don't care if you are a CEO of a Fortune 500, the leader of a start-up, middle management, or have little to no role in business whatsoever, Jim Collins' Good To Great is worth your time to read.

Why?

The principles described in this book go far beyond the business world. If you have any desire to create greatness in any area of your life, this book can be a valuable resource. If it is something as seemingly far removed from business as creating a great sports team or even being a great parent/creating a great family, the basic principles in this book can help guide you.

What is Good To Great?

In a nutshell, Collins took a team of people and researched the question, "What allowed companies that were getting good results to all of a sudden get great results?". Essentially, they were looking for things that specific companies had in common during the time when they made the jump from good to great, as measured by how well each company's stock did compared to the rest of the market.*

What they found were essentially seven principles that all of the Good-to-Great companies followed and then related it all back to Collins' earlier work, Built To Last.

These are the principles that set companies like Walgreens and Wells Fargo apart from their competitors, that allowed them to go from getting mediocre results to getting extraordinary results. And these principles have application to almost any field imaginable.

In what area of your life do you want to make an impact? In what area to you want to be great?

Create Greatness.

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*For more details on the actual mechanics of the study, please read the book. I was far more interested in the takeaway messages and principles for the use of this post as well as my own life so I tended to skim over most of the information on the study itself.

Engineering The Alpha

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"All men were meant to be heroes of their own tale."

--Engineering The Alpha

This past Friday I was sitting at dinner enjoying a double double-double (two pounds of ground beef plus cheese and bacon) when I saw a commercial come on for an FDA-approved testosterone boosting gel that was applied like a deodorant.  The ad wasn't trying to appeal to bodybuilders or guys who wanted to improve their rec league performance.  It was targeting middle-aged men who quite simply want to feel like men again.  This commercial is not the first of its kind that I've seen.  In recent years there have been more and more ads popping up asking the question, "Is it low T?".  That's where Engineering The Alpha comes in. 

Engineering The Alpha by Adam Bornstein and John Romaniello is specifically targeted towards men who want to optimize their hormones, including increasing testosterone, growth hormone, and insulin sensitivity.  Bornstein and Romaniello head the fitness division of Schwarzenegger.com and have helped hundreds of personal training clients achieve better physiques and better lives through diet and exercise regimens specifically designed to improve certain hormone levels.  After years of trial and error, Engineering The Alpha contains the workout advice and nutrition plans that they have found to yield the best results.

In addition to the diet and exercise advice, Engineering The Alpha gets into the psychology of boosting testosterone and what it means to be a man from a basic, primal perspective, in particular discussing the idea of the monomyth as proposed by Joseph Campbell.  Essentially, what the monomyth says is that all great stories of good versus evil follow the same plot line with only the characters and location of the story being changed.  This general story is what Campbell called the Hero's Journey, which he describes in his book The Hero with a Thousand Faces.  The purpose behind Engineering The Alpha is to show all men that they too can live their own Hero's Journey.

Engineering The Alpha is not about becoming the top dog of your group of buddies or the people you know, it is about becoming the best version of yourself, the alpha version of you.

An easy read, I enjoyed the ideas proposed within the book.  Bornstein and Romaniello discuss intermittent fasting (IF) and the importance of sleep as they play to optimizing male hormones and I have found the former concept very interesting.  Currently, I am performing some IF trial and error on myself as well as going through the training program (with appropriate modifications) found in the book.

Engineering The Alpha is not about building huge muscles or becoming a testosterone-infused jerk.  It's about presenting basic diet, exercise, and lifestyle changes that can be made to have the greatest opportunity of optimizing specific hormones in order to become the best version of yourself.

Your body.  Your training.

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Relentless

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What do Michael Jordan, Kobe Bryant, Dwayne Wade, and I all have in common?  We have all read Tim Grover's new book Relentless:  From Good To Great To Unstoppable.

Grover, arguably the most highly-respected basketball trainer in the world, has been the personal trainer and performance coach to hundreds of players, three of whom are mentioned above.  Despite his impressive list of clientele, this book is not about the physical aspect of training.  On the contrary, what Grover admittedly reports 80% of his job consists of, this book is about what it takes to mentally go from good to great to unstoppable.

Grover breaks down people into three categories:  Coolers, Closers, and Cleaners.  In a nutshell, coolers are people who follow other people's lead and need to be told what to do.  Closers are people who show up for a big performance at the very end but struggle with the day in, day out consistency.  Cleaners are people who are great every single day and expect nothing less of themselves while they're at it.  There's an associated lack of emotion with achievement with Cleaners as they are continually striving for better, for more, for unstoppable.

Throughout the book there are some really cool stories about MJ, Kobe, and Dwayne and how they approached things in life and on a day to day basis.  Being a basketball fan and a huge Jordan fan, these stories were really fun for me to read, but they also gave an inside look into what makes these three people of world-class caliber tick.  It reminded me of the summer I spent seeing Drew Brees and Aaron Rodgers train right before each won their Super Bowl rings (Drew was a year before Aaron).  It was an inside look at the mindset of greatness.

For me this was a really fun book to read.  If you are looking for a training book, this isn't your stop.  But if you are looking for rare insight into the minds of people who are considered the best of the best, this book is a must-read.

Be great.

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Blink

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For the first 276 pages minus two sentences I did not really enjoy Malcolm Gladwell's Blink.  I enjoyed the other book of his that I read and reviewed, Outliers, so I had high expectations for Blink.  However, what was presented as definitive correlations in Outliers was presented as ambiguous speculation in Blink as Gladwell often sighted examples that both were in favor of and went against the point he appeared to be trying to make.

Essentially, the premise of Blink is that there appears to be some mechanism by which we can subconsciously make highly accurate judgements and therefore better decisions based off of our first initial impression of a situation.  The rest of book is purely examples throughout the course of history of situations in which this has held true, such as judging the authenticity of artwork, as well as situations in which this hasn't held true, such as cops opening fire on a civilian who looked suspicious but was not carrying a weapon or being threatening in any manner.

Very few conclusions are drawn from these examples, and even when they are there are still examples given to discredit the conclusions.

While I read the entire book, it wasn't until I got to the last two sentences that I found value in what Gladwell was saying.  Although there wasn't any science (that I recall) presented to verify his theory, his concluding remarks gave me something to think about and go off and research on my own if I so choose.  But, I will not spoil the ending for you here, so you can go check out what he has to say yourself.

Your body.  Your training.

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The 4-Hour Chef

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"I know Kung Fu." -Neo,

"Show me." -Morpheus, The Matrix

If you are not familiar with the scene the above quote is from, the main character, Neo, has a Kung Fu program downloaded into his brain from a computer. In an instant, he goes from being clueless to knowing everything he needs. While this is clearly impossible by today's standards, understanding how the human brain works and learns new information is showing promise that it could someday be a reality. After all, we now have the ability to do things today that once seemed, and might even still seem impossible. For instance, if I said you could become fluent in a foreign language in 8-12 weeks, practicing only 20 minutes a day, would you believe me? What about being able to memorize 50 digit numbers after only hearing it once with just 3 weeks of practice? Or that you can triple your reading speed in only 20 minutes, become a master chef in 48 hours, double your income in 8 weeks, or achieve any other goal you set for yourself faster than you have ever thought possible.

This month's book review is on Tim Ferriss' The 4-Hour Chef. Ferriss, a self-described 'human guinea pig' is known for pushing the limits on what humans are able to achieve with the least amount of effort. Following Pareto's Law (the 80/20 principle), Ferriss argues that 80% or more of someone's results can be achieved with 20% or less of their efforts and actions. Using this 'minimal effective dose' (MED), he has been able to get rapid results in the areas of business, physical performance and appearance alteration, and, as described in his most recent book, becoming world-class in new skills, such as cooking. He is the author of two other New York Times bestsellers, The Four Hour Workweek and The Four Hour Body.

Despite its title, The Four Hour Chef is not exclusively about cooking. The book, in its entirety, puts greater emphasis on a relatively new field known as 'meta-learning'. In other words, it teaches HOW to learn, rather than WHAT to learn. For me, this was a concept I had never spent much time considering. School had always shown me what I needed to learn, (i.e. history, math, science, English, writing, etc), but not always the best ways to learn them. There were no courses on memory, speed-reading, or critical thinking. Therefore, I, like many of my peers, had to figure out how to learn things on my own, which, at the time, was primarily through repetition.

Cooking just happens to be the medium of choice Ferriss uses to demonstrate the importance of method when attempting to learn something new. The thought processes described in the book could be used to become world-class in any new skill. I recommend this book for anyone looking to learn a new skill, especially cooking.

Interested in learning any of the seemingly impossible feats listed above? Be sure to check out www.mybetterlearning.com for video demonstrations of these and more! (Website is currently under construction. We will send a notice when it is up and running).

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Strengths Finder 2.0

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“At work, I have the opportunity to do what I do best every day.” –‘Strongly Agreed’ to by only 1/3 of the 10 million Gallup surveyed people worldwide on the topic of employee engagement.

The story of Rudy, a 23 year old football die-hard, tirelessly working to achieve his dream of gaining admission into Notre Dame and having a chance to play for the Fighting Irish football team, is a heartwarming tale of the underdog beating the odds by making up for his lack of talent with heart and hard work. While the film is inspirational, the overarching principle that “you can be anything you want to be, if you just try hard enough,” is covering up the underlying problem that, as potential is concerned, Rudy was completely ‘misdirected’. On a larger scale, many students and workers are required to spend hours and hours working to develop skills that they have no interest or natural ability in and, therefore, will never become very good at, meanwhile, losing valuable time, opportunity, and energy that could be spent developing there true talents and interests.

This month’s book review is on Tom Rath’s Strengths Finder 2.0. Rath, leader of the workplace consulting company Gallup, has sold more than 4 million copies of his books, making him one of the most influential authors of the last decade. Strengths Finder 2.0 is all about figuring out which five of 34 possible dimensions people have the greatest natural ability in and, as a result, have the highest potential for success. The benefits of learning and understanding this information are perhaps limited only by the imagination of those using it. Employers will have a method of checking workers’ compatibility for a position and will be better able to predict long-term success. Employees will have a better opportunity to find a job they both excel in and enjoy performing. Students will have clearer guidance down educational paths that fit their strengths, while teachers and parents will be able to provide more informed support.

With an estimated 70 percent of people not working in their strengths zone there is definitely a great need to read this book and take this test. These people are six times less likely to be engaged in their job. “So why isn’t everyone living life with a strengths approach? One big problem is that most people are either unaware of, or unable to describe, their own strengths . . . or the strengths of the people around them” (Rath, 13).

I recommend this book for anyone looking for guidance figuring out and verbalizing their strengths, anyone struggling to find a career they are truly passionate about, and anyone interested in a tool to help take their business, relationships, or life to a higher level.

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Super Brain

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The world is only what you perceive it to be. Everyone could see it differently. You could live in other people’s world or live in your own. Say, “This is my world. I live in my world. I choose how to perceive it. No one can change that unless I let them.” Then choose to live it. Change the way you see everything. Believe it is your world and whatever you want to happen, will happen for you if you let it. When things are not going right, or you need to refocus, just remind yourself that it is your world. Remind yourself it is your world, and no one else’s. If you want the world to be kind and loving, choose to see it that way. Cut out everything that does not reinforce that. Live like it’s your life. Be thankful for everyday. Be thankful for everyday living in your world.

This month’s book review is on Deepak Chopra and Rudolph Tanzi’s Super Brain: Unleashing the Explosive Power of Your Mind to Maximize Health, Happiness, and Spiritual Well-Being.  Chopra is a medical doctor with training in internal medicine and endocrinology, a senior scientist at the Gallup organization, and author of multiple New York Times bestselling books. Tanzi is a professor of neurology at Harvard Medical School, as well as the director of the Genetics and Aging Research Unit at Massachusetts General Hospital, and heads the Alzheimer’s Genome Project. Together they have combined their expertise to create a comprehensible and complete guide for evolving the ordinary “baseline brain” into the extraordinary “super brain”.

As stated on Wikipedia, “Neuroplasticity refers to changes in neural pathways and synapses, which are due to changes in behavior, environment and neural processes, as well as changes resulting from bodily injury.” This means that our brains have the ability to change and develop over time, either growing stronger and more powerful, or becoming slower and more ‘forgetful’. However, we are also able to choose which of these paths we take. Consistently challenging the brain by learning a variety of new things, performing routine tasks in a non-habitual way, thinking critically, and not always relying on memory crutches (such as lists, GPS’s, and cell phones), will encourage its growth and development throughout life, essentially dramatically slowing down or even preventing age related decline in mental capacity.

Obtaining “super brain” is dependent upon building the connection between the mind and the brain, appreciating the brain’s power and requiring the mind to use it to its full potential. In addition, it includes understanding the connection and the extent to which they affect one another. The end goal being the appropriate balance of the two: advancing one’s mental capacity while achieving enlightenment and discovering an improved perception of reality.

I recommend this book for people interested in learning more about the relationship between the mind and brain, as well as anyone with the desire to strengthen the two and achieve “super brain”.

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Bruce

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Peter Ames Carlin's Bruce is the life story of Bruce Springsteen, from his earliest years through his struggles to find acceptance as a kid to the first music days all the way through to his most recent tour.

I didn't know much about Bruce Springsteen outside of his Greatest Hits album.  Growing up, my dad would often listen to that album when we were in the car together.  I enjoyed the songs, and while I was initially too young to understand the lyrics, there was something electric about the music, something that made me feel really great inside.

When I went to Williams, there was a social psychology course offered during the month of January that was all about Bruce Springsteen.  While I never took this course, it put it on my radar that he was a guy whose influence extended far beyond my dad's car.  So when I was roaming through Barnes & Noble one day and saw this book for sale, I was hoping it would turn out to be the type of book I was looking for.

I enjoy books on influential, charismatic people; people who have changed the world and part of history; people who have accomplished or created exceptionally great things.  I like studying their life, particularly their come-up, and finding similarities and drawing parallels between the lives of different people.  Bruce's story did not disappoint.

Bruce was somewhat of a social outcast in his early years through college, never fully finding his place to fit in, keeping to himself, but staying true to what he believed through it all.  He wasn't about social norms.  He was about doing what felt right to him, and that's what he did.

Bruce describes the initial curiosity of music, the excitement of getting his first guitar, and the early frustrations of being part of high school bands.  Throughout this entire course and for the remainder of his career, three things remained constant:

1) Being true to himself

2) Having the vision of how big he could be, especially early in his career before the Born to Run album

3) The hours and hours and hours of work

While there was some raw talent initially, Bruce put in hours of time with his craft, honing his skill while developing a charismatic presence.  Combining this with his lyrics describing real-world issues, he drew people in and connected with them in a way that rock and roll hadn't experienced before.  Through it all he set an extremely high bar for the quality and feel of the music produced by his band, doing take after take of songs when nobody else could not hear the flaws in the first few versions, staying true to what he believed (and being incredibly unpleasant when forced to do otherwise).

And in the end, he became legendary.

I recommend this book to any Bruce Springsteen fan and anybody who wants an inside look at the life of somebody who was phenomenal at their craft.

Your body.  Your training.

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Change Your Brain, Change Your Body

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"Walk with those seeking truth. Run from those who think they've found it."- Deepak Chopra

This month's book review is on Daniel Amen's Change Your Brain, Change Your Body. Dr. Amen is a psychiatrist, medical director of the Amen Clinics, and has authored several New York Times bestselling books, including Change Your Brain, Change Your Life and Magnificent Mind at Any Age. For the past few decades, the Amen Clinics have been performing brain SPECT imaging, scans that show not just what the brain looks like, but also, how the brain is functioning. This allows doctors to determine which, if any, parts of the brain are overactive, and which, if any, parts of the brain are under active. The balance of activity in different parts of the brain allows for normal human function. If an imbalance is present, patients can use medicines, supplements, foods, or lifestyle changes for improved stability.

One example in the book explains how one patient "was a compulsive over-eater. She couldn't stop thinking about food. Her brain SPECT study showed too much activity in the front part of her brain (anterior cingulate gyrus), likely due to low levels of the neurotransmitter serotonin." In this case, the person could be prescribed an SSRI or take the supplement 5-HTP or St. John's wort to boost serotonin, engage in physical activity, and spend time practicing willpower in order to help with her compulsive overeating. A similar thought process could be applied to a vast amount of other symptoms and conditions.

This book is all about using the brain to change the way you look and feel. It is full of facts about the brain and its function, case studies demonstrating the brain as the missing link keeping someone from reaching their goals, and tips to help incorporate brain healthy actions into your lifestyle. When the brain is healthy, every part of the body functions better.

One reason I enjoyed this book is because it covers the physical brain more than any other book I have read. I have reviewed quite a few books that detail the power of positive thinking and using thoughts to change your life, but this is the first one I've come across that takes brain chemistry and regional activity into consideration. How much do these factors influence habits, thoughts, self-image, individual strengths, and financial tendencies? What happens when someone with a balanced brain and someone with an unbalanced brain both decide to start a diet and exercise program? It will likely be significantly easier for the person with balanced brain to stick to the program, enjoy the program, and achieve results.

Over the next few months, I'll be reviewing books on the brain and mind, and relaying the most relevant information onward, so you can have the necessary strategies for using the most powerful tool on this planet to achieve any goal you set and live the lifestyle of your dreams.

Enjoy this review?  Get a copy of Change Your Brain, Change Your Body in the Self Made® Book Store!

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