To Sell Is Human

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We are all sales people.

This is the premise behind Daniel Pink's To Sell Is Human.

Whether you are a formal salesperson or you simply interact with others in some manner, we all sell.  We all try to sell people on our ideas.  We all try to persuade others to help us when needed.  We all try to convince others we are correct.  We all sell, and that is part of what makes us who we are.

Pink's book begins by laying out and explaining this concept.  It's not necessarily new, but it is vitally important to understand if you actually want to achieve what you desire.

Most people's vision of a salesperson is the employees at the local car dealership or the telemarketers bothering you at your home.  In fact, many people have negative connotations associated with sales--I know I did for the longest time.  But Pink explains that selling is not about trying to pull the wool over somebody's eyes in order to scam them, but rather about trying to connect with somebody in such a manner that they are able to see the value in what you are offering.

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Pink dives into the psychology of selling, as well, and presents different tips on how to connect with others via different mediums and platforms, whether you are making your pitch in person, over the phone, or via social networking sites such as Facebook and Twitter.

This book is well worth everybody's time to read.  Even if your income is not dependent on your ability to formally sell, improving your ability to connect with others at such a level that they trust your judgement enough to follow your thoughts is a skill that can impact many areas of your life.

Create Greatness.

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