Good To Great

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I don't care if you are a CEO of a Fortune 500, the leader of a start-up, middle management, or have little to no role in business whatsoever, Jim Collins' Good To Great is worth your time to read.

Why?

The principles described in this book go far beyond the business world. If you have any desire to create greatness in any area of your life, this book can be a valuable resource. If it is something as seemingly far removed from business as creating a great sports team or even being a great parent/creating a great family, the basic principles in this book can help guide you.

What is Good To Great?

In a nutshell, Collins took a team of people and researched the question, "What allowed companies that were getting good results to all of a sudden get great results?". Essentially, they were looking for things that specific companies had in common during the time when they made the jump from good to great, as measured by how well each company's stock did compared to the rest of the market.*

What they found were essentially seven principles that all of the Good-to-Great companies followed and then related it all back to Collins' earlier work, Built To Last.

These are the principles that set companies like Walgreens and Wells Fargo apart from their competitors, that allowed them to go from getting mediocre results to getting extraordinary results. And these principles have application to almost any field imaginable.

In what area of your life do you want to make an impact? In what area to you want to be great?

Create Greatness.

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*For more details on the actual mechanics of the study, please read the book. I was far more interested in the takeaway messages and principles for the use of this post as well as my own life so I tended to skim over most of the information on the study itself.